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CLIENT: HVAC subcontractor
They wanted a knockout folder to establish status, contain their quotes, and best competitors:
A…foil-stamped in two colors
B…capacity for 15 pages
C…embossed, die-cut for bcard
D…printed with silver ink
E…sheet-metal patterned paper
Did it work? One story I was told. My client was competing for a substantial project. He put his folder on the conference table. The competitors' materials were taken off the table by my client's client. My client got the work. Objective achieved. Sale made.
See Related >>> HVAC Survey |
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