CLIENT: HVAC Subcontractor Front page from an 8.5 x 11, 4-page survey direct-mailed to my client's key customers. They got a 50% response rate. Why? A…postage paid envelope B…confidentiality guarantee C…phone call reply option D…free coffee coupon enclosed E…signature personalization F…$100 gift certificate drawing G…reasonable reply date See Related >>> HVAC Folder	About Me My Rate Ads Brochure Business Cards #1 Business Cards #2 Business Cards #3 Direct Mail Ensemble Linecard Brochure Combo Logos & Slogos Modular Marketing System MMSystem #1 MMSystem #2 MMSystem #3 Presentation Folder ReDesign Stationery Suite Survey Testimonial #1 Testimonial #2 Testimonial #3 Testimonial #4 Testimonial #5 Websites Zed